When we analyze keyword research, we’re not only looking at words, phrases, or questions. We need to really analyze what the client is searching for. This goes beyond the obvious product or service. Not until we truly understand user’s needs, will we know how to fill them.
When people search on the internet, they are typically looking for the following:

• Confidence
• Reassurance
• Verification
• Easy to access
• Consistent

All of the above points are inter-related and linked to each other.  When users come to your site, you have to inspire confidence/reassurance in them to want to purchase the product/service that you are promoting.  The way to do this is to grant users easy access to your site, be consistent with your messaging and information, and allow for simple verification.  For example, make sure to have your local business information consistent on all listings and channels. If there are inconsistencies within your listings and website, this will definitely lack of trust and hurt your conversion over all.

In conclusion, review your site and put yourself in the users’ shoes. Ensure that your site inspires confidence and reassurance.  Ensure that your site is easy to access and consistent.  Look beyond the search query and really focus on the needs of the consumer.

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Contributed by: Zulema Romero, Milestone Internet Marketing

Session Name: Advanced Paid Search Tactics
Your campaigns are performing OK. How to take them to the next level? Advanced PPC tactics can actually be more fun than basic ones, because you get to activate both left and right brain power, tapping into your own unique aptitudes as well as your customers’ deepest desires. This solo session covers campaign expansion techniques, advanced ad testing, advanced auction theory, the proper use of relevant analytics reports, ideas for bid rules and campaign automation, techniques for acting on seemingly inconclusive data, and more.

Date: Thursday, March 25, 2010

Time: 12:45-2:00pm

Location:
SES Strategies 2010 New York
Hilton New York
1335 Ave Americas
New York, NY 10019

Moderator:
Erica Schmidt, SES Advisory Board & Global Search Director, iProspect

Speakers:
Rob Wilk, National Director of Search Optimization & Strategy, Yahoo!
Thomas Bindl, SES Advisory Board & Founder & CEO, Refined Labs GmbH
Andrew Goodman, SES Advisory Board & Principal, Page Zero Media
Sage Lewis, President, SageRock.com
Benu Aggarwal, Founder & President, Milestone Internet Marketing

Social media has become one of the most dominant forces in marketing travel destinations—and it’s growing more important every day.  But in order to fulfill its amazing potential for increasing traveler loyalty and engagement, positive press coverage, website traffic, and sales, your social campaign must be methodically planned. Discover how to set realistic goals and how these goals will determine where to focus your precious resources and how much to spend on each of the major (and minor) social networks.  In addition, you’ll learn how to integrate social media efforts into your traditional public relations, and you’ll discover the most reliable ways to measure the effects of your social media PR.

Date: Wednesday, March 17, 2010

Time: 10AM – 11AM PST

Topics Covered:

• What can social media accomplish . . . and what can it not accomplish
• How social media affects travel decisions and purchases and how you must tap into those trends
• How to use what’s being said in social media to pick the right tools for your social media program
• The value of a page-one Google ranking—what it does for your traffic—and how to earn a page-one ranking
• How to track mentions of your destination in social media conversations—and how to do it before you start your campaign planning
• How to determine which bloggers to target and which to ignore
• Essential elements of an integrated social media/PR/marketing plan

Panelists:

• Benu Aggarwal, President, Milestone Internet Marketing
• Amy Kemp, Communications Director, Vail Resorts
• Diana Plazas, Marketing Director, Doubletree Hotels

To Register, click here.

Session: Effectively Use Social Media Tools to Boost Customer Engagement & Loyalty

Date: Wednesday, March 24, 2010

Time: 4.15 – 5.30 pm

Location:
Eye For Travel Social Media Strategies
Hyatt Fisherman’s Wharf Hotel
555 North Point Street
San Francisco, CA 94133

Topics Covered:

• One-on-one push management of customers is a thing of the past. Social CRM is here and now but what does it mean to your business?
• How can social media be used as a customer retention tool?
• How can you use social media tools to foster positive relationships with your most valued customers and add meaningful benefits to their travel experiences, both online and offline?
• Can you measure the time and cost savings in other departments by providing real time info to your customers via twitter and social networks?
• Evaluate the way social software is altering the CRM landscape
• Customer profiling data – what information can be gathered via social media communications to target your customers more effectively?

Speakers:

• Anil Aggarwal, Chariman & CEO, Milestone Internet Marketing Inc.
• Linda Palermo, Chief Revenue Officer, Joie de Vivre
• Will Aldrich, VP of Product, TripIt

Registration:

• Standard Pass: $1595
• Milestone Guest Pass: $895

To register and get discounted pass pricing, email: sales@milestoneinternet.com

Que: Is Article marketing a waste of time?
Ans: Articles can be a good source of links as well as leads. More than syndication the consensus was to socialize the content by twitter, Digg, del.ico.us etc. Tip to search for blogs to post / submit your article – Search using keywords like "guest post", "submit your article". On delcicous.com tag article and sort by tags or popularity.

Que: How do you justify the budget for link initiatives when you cannot track benefits?
Ans: We can track visits from links established via Analytics. Also, can #tag or use javascripts (Google started to index some #). Other tracking options – webmaster tools, Yahoo Site link explorer, for blogs.google.com can use link: tool to find links.

Que: URL Shorteners & branded short urls – can any benefits be passed on from these?
Ans: SEO benefits of using url shortners is no different than using full urls. Recommended services for url shorteners was bit.ly (they have investors & also same investors as twitter so they are here to stay awhile even though their domain is based out of Libya; fact that they have exclusives for twitter.com makes them the best). In contrast ow.ly is a definite no-no. Danny suggested acquiring branded url shortened versions with services so nobody else can grab them or shorten your urls maliciously. So get customs names for your website / brand.

Que: Twitter links are "no follow" – so any point of twitter links?
Ans: Twitter no follows urls might not have much SEO effect but it is an excellent medium to distribute your blog/article/url to a wide audience who may then link back to you. Also, you can put a twitter widget on your website and pass twitter juices outside twitter. Think of twitter as akin to your email service – a distribution channel, which gets you wider audience.

Que: How does Google weigh internal links versus external links?
Ans: Even a poor quality external link from a low PR page is worth more than an internal link. But it is good practice to have keyword rich anchor text links on your page. The most important thing is to ensure that if you have dead-ends on your website like word documents or pdfs then definitely link back from such pages to home.

Que: What are the key qualities to look for in a great linkbuilder?
Ans: Experience, social (bloggers who are respected in their space & drive traffic) and the discretion /transparency -Linkbuilders should also be strategic & technical to an extent so they know where to gain critical citations, how to embed codes & widgets, diversify anchor text etc.

Que: As Wikipedia links are no follow, are they of any SEO value?
Ans: Not as SEO value lender in terms of link juices but immense value for researchers and can generate back links to your website outside of Wikipedia. It brings direct traffic to your website and then this traffic may link back. It is true that no follow links are no SEO value as far as Google is concerned. Even though Google shows some no follow links in backlink analysis it does not mean they help ranking. Also please note : even PR 1 & 2 links also lend some little value for SEO.

Quick tip from Danny on Linkbuilding sources: search for a keyword in Google & the top results in SERPs are the best sources to link from.

Que: Is it a good practice to be on websites who link to your competitors?
Ans: To be at par with your competitors you need to be linking back from the websites they are on (but ensure these are relevant to your site / vertical). A good tactic is also to go and look for parallel links which is from sites not directly inking to your competitor or who do not link to your competitors to stay one step ahead.

Que: Linksculpting – does it work?
Ans: To hide outgoing links using no follows, iframes, javascripts – according to Google all these linksculpting practices are useless & they will find your outgoing links.

Que: Is using Digg to build links beneficial & if yes how does one get to first page of dig?
Ans: This one generated difference of opinions amongst the panelists – most concurred it does not pay to get irrelevant links off digg just because you have a trending topic which is not related to your space. But Fishkin felt if you host link baiting content on your site (in subdomain or subfolder) pertaining to topics which diggers link to then it will lift the overall website in terms of link juices. To get to front pages of digg- identify players who are big on digg in your space, establish a rapport, release content with their suggestions/approval and then they link back to it & this helps generate more links on dig.

Quick tip: Matt Cutts endorsed linkbaiting (unofficially)

Que: Paid Link Services – risk versus gains?
Ans: This is a grey area. Google does not like and penalizes link sellers as well as link buyers. You can decide the gains outweigh the risks and go with this but you may come under the scrutiny of Google (not immediately or in a year or so) and in fact Google’sScrutiny is rumored to become more and more stringent in the very near future.

Que: What are the best link building strategies that have worked for you?
Ans: The panelists each had a personal favorite on how to get the best links:

• Rand Fishkin – Content syndication – write great content, license it out and then get links back as website who use this content will need to embed content & give due credit so it’s a good source of valid links, opt in & is also a scalable model.
• Roger Montti – some high value sites actually ask for your suggestions on recources eg. Local .edu, newspapers etc.
• Garrett French – doing group interviews of industry experts or thought leaders or bloggers with huge following – the interviewee always links back to published interview & this also leads to their followers linking back to your article
• Mike Gullaksen – likes creating a tool or widget which fulfills a community need eg a calculator for a mortgage website and this gets backlinks naturally.

Conclusion: The basic take home message was manual linkbuilding to relevant websites is still king. There exists a grey area between white & black hat SEO practices when it comes to Link building. To find that balance between risk & gain while paying for links is key. Socializing to gain links is the newest way to go. Linkbuilding technology is ever evolving and companies need to adapt to this but old school still rules – good quality relevant links from trusted sites are the best.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Rand Fishkin, CEO & Co-Founder, SEOmoz (substituting for Rae Hoffman, Owner, Sugarrae Internet Consulting)
Roger Montti, Founder & Owner, MartiniBuster.com
Garrett French, Co-Founder, Ontolo
Mike Gullaksen, Vice President of Search Strategies, Covario

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Contributed by: Aditi Karandikar, Milestone Internet Marketing

Real time search has been causing real time spam as well. Let’s see what the big players in the search are doing to make real time search useful.
Body – Danny Sullivan moderates the session and speakers on the panel are Sean Suchter, Ivan Davtchev, and Dylan Casey.

First up is Sean Suchter from Bing Social Search who states some of the obvious challenges namely keeping up with speed, making sense of massive content and relevance of search. Most often the results from twitter are timely but not accurate and often opinionated, reactive and not to the context/relevance.

Most of the incidents get real time response from platforms like twitter over traditional news sources. So to rise above the noise, there is a lot to do as search gets more social.
Such as quality, trust, popularity and timeliness. Some of the new things to consider are:

• people retweeting what you said, sharing good links           
• Trust worthy people sharing your links and tweets. The search engines are determining how important you are.
• Number of people retweeting what you said

Real-time relevance needs data mining to filter and rank based on history. Spamming communities can be highly visible and they are keeping a strict watch on this to provide most relevant information

Next up Ivan Davtchev:
What is Real time search? It’s about showing the most relevant up to date content for a topic. Yahoo recently established partnership with twitter.
Some of the challenges stated in Real time search were:

• Real time indexing- has to be done fast
• Query analysis- determining which query real time search has to show up for
• Raking of fresh content: How to find proper anchor text.

How do you know a query is really hot?
They figure it out based on emerging events and news stories (natural disasters, sports political news). He talks about Google trend being a good indicator of how a popular a query is. It works well for head queries but not as much for tail query. So standard approach is not ideal.

Some of the algorithms metric are internal. Yahoo Time Sense for example is an internal tool which plays a key role.

How is this different & better?
They have Language modeling- it means collection of all known words and query log.
Why language modeling? It allows you to ask questions and tells whether the search is prominent and if the data of past search matches to it…then it marks it as relevant to real time search.

Real time practices to avoid:

• Do not create content with multiple bussing terms
• Do not abuse shortening services for spam links
• Do not go over board with twitter #hash tags

Yahoo is removing real time spam. So watch out!

Not the least, up next was Dylan Casey:
What is real-time, why real time is important? All social media tools and channels have made everyone a publisher. As publishing barrier gets less competitive, the need for speed and relevancy goes up. People have begun to use content differently.

Why the explosion of information and why now?

• need for more information, quick information and real time information and relevant information
• Influencing factor of email Vs instant messaging, generating user experience through instant results have become the trend.

Tool to find out what people are talking about- www.Google.com/trends

They introduced real time search in dec 2009. They will be adding new providers such as facebook, myspace and google buzz. In order leverage the technology they use for ranking documents Google has come up with something new.  They look at the number of followers. They look at author quality.

Conclusion: Some of the key take aways here are: Marketers need to be more prudent in what they want to market. Beware of spamming as most search engines are filtering them out. Lastly write often, find something you are passionate about, pay attention to the mechanics of SEO but don’t overdo it.

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Contributed by: Bhuvana Krishnan, Milestone Internet Marketing

The panel was moderated by Danny Sullivan and the speakers in the panel were those who specialize in providing real time search results. 
Gerry Campbell: CEO, Collecta
Rishab Aiyer Ghosh: CoFounder & VP, Topsy
Ken Moss:  CEO & co-founder, CrowdEye
Tobias Peggs: GM, OneRiot

First up was Tobias Peggs, GM of OneRiot. He throws light on user behavior that looks for information, which are fresh and relevant. OneRiot Differentiates itself from how twitter works. Platforms like twitter is highly used but with a lot of information being surfaced at a given time. The traditional search engines struggles to provide relevant information and fresh results from various sources. The fashion in which oneriot works is, it crawls all the links which people share on various social platform such as digg, twitter,blogs etc and gives importance to socially relevant filtered content which people will find more informative.

Also he talks about monetizing real-time search on the web with ad space selling. Oneriot is used as a platform for promoting real time search results with real time ads by providing good ads that match to the search from the real time web

Next up was Ken Moss from CrowdEye. He says Twitter is a big deal but chaotic. He emphasizes on the need for good real time search results. His version of traditional search is
Comprehensive – But a Firehose
Fresh – but in seconds!
Relevant – needs new Capabilities
Nice user interface – Unique

Crowdeye uses sophisticated technology to index information on twitter,retweet to help users find what is important to them in real time along with statistical data on the popularity of search which occurred for a given topic at various intervals.

The new perspective that crowdeye brings on to the table are:

• By what people where talking in terms of real story
• Help find the most relevant tweets
• Topics from most popular links, helps explore results
• Finally help putting nicely in a great UI (User Interface)

Additional they also offer

• Filtered results and Helps sort story by time and relevance
• Can categorize based on positive and negative sentiments
• Creating customized home page

Next up is Rishab Aiyer Gosh from Topsy. He states the model of web search is changing. It’s no longer a network of documents but a network of people. Such as writing a website or contributing to a blog. Live web is a network of people. To help rank this content- Topsy comes into place.

They offer a time window in web search. They also provide relevant image search and puts them in the order of the time such as hour, day, and month for a given topic. Images are indexed based on real time search only.

Lastly, Gerry Campbel spoke about Collecta. The team delivers a generational leap in speed, scale and relevance. All of these from information, navigation and transactional standpoint. Value of information has become very crucial. Collecta filters information based on stories, comments, updates, photos and videos for a given search query.

Conclusion: It was interesting to see some of the upcoming providers of real time search and information they offer.

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Contributed by: Bhuvana Krishnan, Milestone Internet Marketing

• 31% of users click on PPC ads and take the action the ad copy tells them to do
• 27% of users do not click on PPC ads. Rather they do a search on the product or company related to the ad copy

Search is a secondary response measurement of a PPC campaign’s success. Do not do a PPC campaign without a strong search campaign since users will use both in their purchasing cycle. Moreover, experts suggest using PPC search query reports to find the top terms. Use those keywords and integrate them back into the website via content and metatags in order to drive more organic traffic to the website. Experts say there are points of diminishing returns in terms of driving traffic when you are doing a search campaign or a PPC campaign exclusively. But, if you do both, then you can increase traffic driven to your website beyond that point of diminishing returns.

Furthermore, experts found that 30% of the respondents have seen the brand multiple times before taking action. This alludes to the importance of maintaining consistent brand awareness in the minds of the consumer, who will eventually convert.

With that said, experts also suggest to use PPC campaigns to increase market share in a new market segment. For example, if you want to enter a new market with your current product, then use PPC to aggressively establish a presence in that new market. When you optimize your website with keywords and the like, the organic strategies may take a while. During the interim, with PPC, you can bid on keywords relative to the new market segment, and thus establish a brand presence early.

Lastly, if you are able to, purchase media exchanges in which you can utilize tag users with cookies and thus enabling you to use search, site, and social retargeting. Such strategies typically have an 80% conversion.

Rise in media exchanges – trading platform in which you can trade online marketing mediums. Cannot continue to shout at the crowds = significant about of waster because excluding different steps of the buying cycle. Therefore, we must talk to individuals.

Event: Search Marketing Expo – SMX West, March 2-4, 2010
Session: Search Meet Display; Display Meet Search
Speakers: Dax Hamman, VP, Display Media, iCrossing; Brian Kaminski, Executive Vice President, Managing Director, iProspect; Justin Merickel, VP, Marketing and New Product Development, Efficient Frontier; Jonah Spegman, Search Marketing Manager, Scripps Networks Interactive

Conclusion: PPC will provide you a CTR. But what happens to those users who do not click through? That market is not lost. A portion will search. But, do not think of search as an insurance to catch the remaining market. Both organic and PPC strategies must be fully optimized, makes sense to the user, and address any point the user is at in the purchasing cycle. With these strategies complementing each other, you can maximize your market share.

Christine Churchill of KeyRelevance.com spoke first in the session. She stressed the importance of thinking ahead of the game, and suggested that marketers create an "editorial calendar" to map out their future plans to create new pages or blog posts throughout the year. The editorial calendar will help you plot out your intended keyword targets, based on seasonality, projected trends, or the anticipated travel plans of your target audience. Churchill suggested using Google Hot Trends, Google Keyword Tool, Twitter Search, Yahoo Buzz, and Google Real Time Search to look for your target keywords by geographic market or even by a specific date range. The calendar will provide your PR or Marketing Department (or whichever individuals manage your website or blog copy) a clear keyword targeting plan and allow them to generate some great ideas for the core content ahead of time.

Taylor Pratt of Raven Internet Marketing Tools stressed the importance of using your existing analytics and traffic reports while composing your keyword research strategy. He suggested using Google Analytics to sort your existing keywords by bounce rate, number of exits, pageviews, goal tracking, and average time on the website. He also suggested an interesting tactic when reviewing the analytics to cut down on what he called “Keyword Bias”. When reviewing the analytical reports, black out the actual keyword and only look at the data points. Sometimes marketers get too focused on the actual keyword, and not at the pure data, and this can help you focus on what keywords will convert the best, rather than what you expect to be the best keywords.

Stoney deGeyter of Pole Positioning Marketing spoke next about your target audience playing a critical part of your keyword research process. He suggested that before starting keyword research, you clearly define who your audience is for the website, blog, or PPC campaign. Generate a list of everything you think your audience is interested in. What are their needs when using the internet to find hotels? How do they speak? What words are they using to find what they need? You can use Twitter Search or Google Real Time Search to find out words that users are using against your brand or geographical location. After you have generated a list of your target keyword phrases, deGeyter suggests that you break them down into the four segments of the consumer buying cycle: preliminary research, rate shopping, ready to buy, and seeking information. This will help you assign the proper keyword phrases to specific adgroups or organic landing pages.

Alex Cohen of ClickEquations also stressed the importance of understanding the target audience while compiling keyword research. He suggested that you get into the shoes of your searcher. A necessary part of SEO is to truly understand what the intent of the search user is. If you can understand their thought process and ultimate goal, you will have the largest chance of converting them into a buyer. He suggested downloading Microsoft Ad Intelligence Program´s Excel add-on tool. This tool will help you generate more keywords and search for more synonyms when you are compiling your keyword lists.

Cady Condyles from The Rimm-Kaufman Group and she offered detailed insight into keyword research for retail goods online. She also stressed the value of using social media tools to search for keyword trends or anticipate new keywords or user language for your brand in the future. She ended the session on a high note, stating the current advantage marketers have today with social media research tools giving us live time data about our brand or our target audience’s needs.

In conclusion, the Keyword Research: Beyond the Ordinary session was extremely informative on best practices when compiling your website, blog, or PPC keyword strategy. The speakers all shared the common ground that there are lots of sources available to us online to collect and analyze data. The key is organizing the keywords by the user´s intent / projected outcome, and assigning the keywords to the proper landing pages and relevant enticing content.

Speakers:
Christine Churchill, President, KeyRelevance.com
Alex Cohen, Senior Marketing Manager, ClickEquations
Cady Condyles, Director of Marketing, The Rimm-Kaufman Group
Stoney deGeyter, President, Pole Position Marketing
Taylor Pratt, Product Marketing Manager, Raven Internet Marketing Tools

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Contributed by: Natalie Evans, Milestone Internet Marketing

Right now, everybody is talking about Twitter, Facebook as well as YouTube and Social Media Channels in general are handled as the future of the internet. But what exactly can you do with Twitter if you are a smaller business. Read what the experts say:

Moderator of the "Twitter Marketing Tactics" session is Danny Sullivan from Search Engine Land and speakers on the panel are Kelly Gillease (Viator), Adam Sherk (The New York Times) and Chris Silver Smith (KeyRelevance).

First up is Kelly Gillease, Marketing Director with Viator Travel who gives some insights how to start as "Twitter Virgin". Here are some of her thoughts:

• Try to get the brand name as username
• Start following people
• Engage in conversations
• Promote Twitter on your Website
• Have events like "Travel Thursday" where travel sites are recommended or "Follow Friday" where interesting Twitter Users are recommended
• Personalize your Twitter Page

Most people/businesses are afraid to start tweeting so the most important thing is to loose the fear and just start saying something. Also, don’t feel forced to tweed every day something brand new but rather promote and utilize content you already have on the web like blog posts, reviews, images, press releases, news and awards. Of course also email communications like Newsletters can be posted on Twitter and so help support the email marketing campaigns.

Good ways to gain followers on Twitter are deals and promotions. Customers like little incentives and promotions as ‘reward’ for following a company and probably even retweeting the companies’ posts.
Twitter is a great way to put a human face to a company and connect with customers. However, every business should follow a line. If they are a serious brand, they should stay serious on twitter. If it’s a fun brand they should follow their image and tweet about fun things.

The next speaker is Adam Sherk, Search/PR Strategist, Define Search Strategies.
The main focuses of his presentation are news sites and he breaks down the News-Twitter users in four groups:

• "Just the news"
  Major brand profiles like CNN Breaking News who just post headlines and a link on Twitter, without really connecting to people. This resembles RSS Feeds and very often they have multiple profiles to reflect the sections in the newspaper itself. (Sports, Breaking News, etc.)
• "More Personality"
  News and Magazines with a little more personality like InStyle and Dailycandy who have editorial driven Twitter accounts with just one main profile instead of multiple ones. They answer to user comments and are interactive.
• "Personas"
  Twitter account with a branded persona, like Chicago Tribune with "Colonel Tribune". Even though these branded personas are a great way to connect on a very personal level a company has to think carefully about using a platform like Twitter with an avatar like this – it needs to match the company image.
• "Writers and Reporters"
  Writers utilize their Twitter Channels to connect with people. The newspaper itself does not have influence over the content they are posting but it gives the paper a very personal touch.

Twitter Lists
Twitter Lists are a great way to interact with audiences because it is an opportunity for Twitter users to get the information they are looking for at one place. However, they are not useful for smaller business. Followers of lists stay most times in the hundreds, even for big businesses like the NY Times.

Ways to utilize the Twitter for Search Engine Optimization

• Think about keywords – Keywords do matter on Twitter. Use them in Tweeds and of course in the username if possible.
• Watch trending topics and tweet about them. Example: earthquake in Haiti. The keyword Haiti is going to show up in Google’s and Bing’s real time search.

The last speaker in this session is Chris Silver Smith, Director of Optimization Strategies, KeyRelevance.

Twitter Account Set Up
His advice before opening up a Twitter account is to sit down and work on the following three basic issues:

• Develop a marketing strategy
• Think about the time investment that is needed
• What’s the goal?

Chris says that the username should always be the brand name if somehow possible and to target desired keywords with additional accounts. The profile description can be used to hold keyword rich text and the location reinforces local ranking.

Personalization
It is important to use a simple and professional background that reflects the business. In case a background with additional info like a phone number is used, the designers need to be very careful. Depending on screen size and browser the background might be cut off and look unprofessional. Also, it doesn’t make any sense to put a URL or other Social Icons in the background because it frustrates the user if they can’t copy/paste or click on the icons.

Getting the most from your tweets

• Allow Retweets: A short username and a max of 120 characters allow easy retweets.
• Use the Twitter search to discover what consumers want. Example: Use the search to look for "cheap hotels". If you find users that ask for cheap hotels you can send a customized response.
• Interact and communicate with consumers
• Include a Call to Action
• Customize your tweets with icons like hearts and smiles but be careful not to overdo it (and they may not work on mobile phones)
• If you don’t have the time to tweet regularly use automated updates from blogs and RSS feeds

Conclusion: The key take aways here are that business have to put some thoughts in their Twitter strategies if they want to be successful. The goals as well as the amount of time that can be spent must be laid out first. The next step is to create a keyword rich user profile and last but not least: don’t be afraid to tweet but throw yourself in the pool of posts.

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Contributed by: Birgit Bauer, Milestone Internet Marketing